JONAH LIGHT PHOTOGRAPHY: Blog http://www.jonahlight.com/blog en-us (C) JONAH LIGHT PHOTOGRAPHY jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) Wed, 03 May 2017 23:12:00 GMT Wed, 03 May 2017 23:12:00 GMT http://www.jonahlight.com/img/s/v-5/u823163477-o876289362-50.jpg JONAH LIGHT PHOTOGRAPHY: Blog http://www.jonahlight.com/blog 120 120 Strong is the New Skinny http://www.jonahlight.com/blog/2014/11/strong-is-the-new-skinny Jennifer Cohen’s latest book, Strong is The New Skinny, is out and Jennifer is at her best! With new workout techniques for every woman, from the stay-at-home mom to the single, fitness-minded working girl. Shooting with Jennifer for 3 straight days in order to get over 150 different workout poses was a true “labor of love”. Her energy is like no one else I’ve ever worked with, and her attention and dedication to detail was astounding. Check out some of the selected pics below, then go get yourself into shape! For a more in-depth look into some of Jenn’s exercises, check out this article that POPSUGAR.com just posted or simply go onto Amazon.com and buy the book for yourself!

 

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2014/11/strong-is-the-new-skinny Fri, 14 Nov 2014 21:18:00 GMT
Next-Gen Advisors Hit Century City http://www.jonahlight.com/blog/2014/8/next-gen-advisors-hit-century-city Back in June I was given the opportunity to shoot the cover story for Research Magazine’s July issue, “The Next-Gen Advisors Have Arrived”.  We shot in the lobby of Century City’s beautifully modern and spacious CAA building, just off of Avenue of the Stars. We had all-star cast of 4 of the brightest stars in the up and coming investment world: Dimitry Farberov, Marc Russell, Ashley Warne and Sean Muhlstein. With 4 final headshots, 3 final group shots and 3 hours shooting time, my 2-million-dollar insurance rider and the extensive location permits I pulled from the city totally paid off! And to top if off, we had a videographer shooting B-Roll video for the day, so you can expect to see a great “Jonah Light Photography in action” promo video coming soon…

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2014/8/next-gen-advisors-hit-century-city Mon, 25 Aug 2014 01:00:00 GMT
Boston Marathon 2014 http://www.jonahlight.com/blog/2014/7/boston-marathon-2014 I was hired by NBC Universal Sports back in January to shoot the promotional campaign for the 2014 Boston Marathon. Funny how the event itself was to take place in Massaachusets, the event’s advertising firm is based out of Colorado, and they came to California to shoot the video and print campaign (to be edited in India and printed in China, I’d bet). Below are some shots of the campaign from billboards, buses, bus stops, banner ads, etc… Take a peek below at the retouching they did on the final image ad vs. the original and check out the last few shots of me shooting one of the other marathon frontrunners.

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2014/7/boston-marathon-2014 Thu, 24 Jul 2014 01:15:00 GMT
Raising the Bar with the ABA Journal http://www.jonahlight.com/blog/2014/6/aba-journal-appreciation Back in February, a friend's wedding brought me out to Chicago, and I had the opportunity to reconnect with my longtime friend and colleague Bob Fernandez, the design director of ABA Journal Magazine.  Bob and I first met about 8 years ago when I was in Chicago shooting an ad for the Eclipse Law Group. Every few months since then, Bob has called on me whenever the magazine needs a shoot done on out here on the West Coast. During my recent winter visit to Chicago, I asked Bob to email me a number of layout images from the stories I had shot, yet never seen the final print version of. Bob sent me over a number of those editorial PDFs, and I thought it would be a great idea to show them all at once:

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2014/6/aba-journal-appreciation Mon, 30 Jun 2014 01:00:00 GMT
Biz Bashing in LA http://www.jonahlight.com/blog/2014/6/biz-bashing-in-la I was hired by Bizbash (the nation's industry leader in event planning news, ideas and resouces) to cover their annual West Coast Bizbash blowout event at the Los Angeles Convention Center this past Wednesday and Thursday. The Tuesday night kickoff event was at the Belasco Theatre, featuring hand rolled cigars, arial arobatics, yummy looking food and a number of the industries biggest names in event production. David Adler, the founder and CEO of Bizbash was there, along with Anna Sekula, Bizbash's Editor-in-Chief. The next morning I spent the day running all over the LA Convention Center covering break out sessions geared towards helping event planners "up their game" as well as covering numerous events taking place in the main hall which featured over 4o0 exhibitors. Every hour at the main stage was a presentation, from a "taste-off" between 5 of the best chefs in the industry to live performance art painting by Gregory Adamson of Marilyn Monroe.

Thursday night the after party was held at a brand new night club called The Reserve, which is built in the vault of the original Los Angeles branch of the Federal Reserve. While these 2 days were exhausting, I had the opportunity to get to shmooze with tons of event planners, caterers, environment designers and other industry "movers & shakers". I was also given kudos by having my name plastered all over the convention's promotional materials. Check out Bizbash's Facebook album from the event and let me know what you think...

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2014/6/biz-bashing-in-la Fri, 27 Jun 2014 01:00:00 GMT
Style is Confidence http://www.jonahlight.com/blog/2014/5/style-is-confidence A couple weeks ago I had a second opportunity to take promotional pictures for fashion tycoon Amir along with his daughter. Amir, who is Iranian born and a former fashion model, runs a boutique men’s clothing store in The Beverly Hills Hotel. Amir’s motto is “Style is Confidence” and his clientele often includes international royalty.

Both Amir and his daughter are extremely photogenic and were pleasure to take pictures with. Amir’s experience as a fashion model really made the gig a lot more fun and we quickly achieved the images we were aiming for. Below you can see shots from both of our shoots, as well as the billboards that he produced from them. 

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2014/5/style-is-confidence Wed, 21 May 2014 01:15:00 GMT
Cream of the Crop http://www.jonahlight.com/blog/2014/5/cream-of-the-crop I was recently asked to photograph Steve Johnson, president of The Next Level consultancy, eating an ice-cream cone near the Manhattan Beach Pier for the cover shot of last month's Research Magazine. Kind of a funny request, but if that's what my editor wants, that what he gets. Not-so-friendly security guards wanting permits to shoot near their location, bright sunlight, tough parking conditions and a total of 25 minutes to get my shot for this story made this shoot a challenge, but as Nietzsche says, "what doesn't kill you makes you stronger."

A fairly tall guy with a great big smile and a super positive attitude, Steve was thrilled to have to eat not one, but two scoops of strawberry ice cream for his lunch that day. As president of The Next Level, Steve helps big companies hire and train their sales force and sales managers. A very impressive guy who was happy to do something a little different than the usual corporate cover shot. Looking forward to more strawberry ice cream soon!

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2014/5/cream-of-the-crop Thu, 08 May 2014 00:45:00 GMT
Finding It http://www.jonahlight.com/blog/2014/2/finding-it It's that time of year again that makes us think about how cool it is to find and spend life with that special someone. And of course it makes me reflect on how incredibly amazing it is that I get to be such an integral part of so many special love stories- whether it's the headshot that helps couples meet each other, the engagement shoot, the wedding day, the pregnancy shoot or the eventual family portrait, it's my job to not only capture the moment but to tell their story in all of its nuances. I love my job! Enjoy some of my recent photos that tell a love story.... And if you haven't yet met the perfect one for you, may this next year be it!

Happy Valentines Day!

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2014/2/finding-it Sat, 15 Feb 2014 01:45:00 GMT
A New Record: 67 Corporate Headshots In One Day http://www.jonahlight.com/blog/2014/1/a-new-record-67-corporate-headshots-in-one-day Last month I had perhaps the most prolific shooting day of my career so far. I was hired by Neil Schwartz to photograph the staff at his Walnut, California Century 21 Masters office. I was told that there would be a large number of agents coming thru my on-site studio, but I had no idea that I'd be shooting head shots straight from 10:00AM am until 5:00PM, a total of 67 people in one day.

If this is any indication of what's to come in 2014, bring it on!

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2014/1/a-new-record-67-corporate-headshots-in-one-day Tue, 07 Jan 2014 01:45:00 GMT
MLB Home Run Hitting Party http://www.jonahlight.com/blog/2013/10/mlb-home-run-hitting-party Back in July, New York City played host to the 2013 Major League Baseball (MLB) All-Star game. Ark Endeavors was hired to create the official "All-Star Bash" after-party, and I was flown out to cover the big event. Sponsors of the "All Star Bash" included Klondike Bar, Delta AirlinesNivea for MenDunkin' Donuts, Jack Daniels and Budweiser. Delta Airlines created an entire "Sky Club Lounge" along with 7 stewardesses that perused the 1500 person party with their snack cart. Alyssa Milano was there along with a bunch of the VIP MLB super stars. The entertainment at the "All-Star Bash" was rapper Flo Rida and DJ Kaskade. There was a hot dog stand, a whole array of Klondike bars (all Kosher!!) plenty of drinks and a ton of good looking people! The crescendo of the party was the confetti explosion finale to Kaskade’s epic performance. What an over-the-top, amazingly cool and fun event! I can hardly wait to see what they dream for next year!

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2013/10/mlb-home-run-hitting-party Tue, 29 Oct 2013 00:45:00 GMT
Apples and Honey http://www.jonahlight.com/blog/2013/8/apples-and-honey Our family has the tradition of taking pictures together at around this time every year. Rosh Hashanah, the Jewish new year, is right around the corner, and it's amazing to think about how our kids have grown.  This year I took some pictures of our youngest, and sweetest one year old, Jordan. Take a peek at my favorite new years shot, as well as some of the out-takes... Wishing a happy, healthy and sweet new year to all of my Jewish peeps out there!

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2013/8/apples-and-honey Fri, 30 Aug 2013 00:45:00 GMT
Sony and the Baby Tiger http://www.jonahlight.com/blog/2013/8/sony-and-the-baby-tiger Sony hired me to be the on-site photographer for their April 24th international launch of their newest flat screen, the Sony 4K-HDTV. The sample Sony 4K models they had on site priced out at more thank $30k each, and they had flown in high-tech writers from all over the world to cover this event. The party was intimate yet immaculate. They had a continuous flow of exotic food and drink, catered by My World On A Plate, and Chef Kevin. They hired an incredible band The Ruse and best of all, Noah Flom of Ark Endeavors (the big kahuna who planned and executed this entire extravaganza) brought in a baby tiger for all the guests to have their picture taken with. It was my duty to catch these moments, project the pics onto the 4K HDTVs, and then have 5x7 prints made on the spot for the guests. By the end of the night, many people were half naked and swimming in the pool of this modern Beverly Hills mansion, and having a great time all around, culminating the night with a big group picture.

 

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2013/8/sony-and-the-baby-tiger Sat, 03 Aug 2013 00:45:00 GMT
Joseph Duran of United Capital Shoot for Research Magazine http://www.jonahlight.com/blog/2013/5/joseph-duran-of-united-capital-shoot-for-research-magazine Joe Duran is a super nice, smart and personable guy. Joe grew up in Zimbabwe and now lives in Newport Beach, CA. The article discusses Joe's investment management firm, United Capital, which Joe started just over 7 years ago, but already has over $15 billion in assets under advisement. Joe's belief in success is that "in order to be successful, you need to believe in things that no one else believes to be true".

Joe's mission for United Capital is that it should be a company known for doing consistently reliable work- "as reliable as Starbucks coffee"- but the funny part is that Joe doesn't even like to drink coffee! Here are a few of my favorite shots from our brief time together:

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2013/5/joseph-duran-of-united-capital-shoot-for-research-magazine Thu, 30 May 2013 00:45:00 GMT
Stanley Black Shoot for Yeshiva Gedolah of Los Angeles http://www.jonahlight.com/blog/2013/5/stanley-black-shoot-for-yeshiva-gedolah-of-los-angeles It can be said that there is no right season for banquets and fundraisers. They happen all year long, which, as an event photographer, I'm thankful for. Not too long ago, I was asked to do a shoot of the Yeshivah Gedolah honoree, for the banquet invitations and for the presentation at the banquet. The honoree for the banquet was Stanley Black. Stanley is a very successful real estate businessman and philanthropist. Stanley is a very charitable and well loved member of the Los Angeles Jewish community, whose charity also consists of  copies of the Ten Commandments, of which he has distributed hundreds of over the course of his 50 years in the real estate business. He gives them out in convenient, pocket-size booklets labeled “Thoughts to Live By.” You can read the full article on the Website of the Jewish Journal of Los Angeles.

Lucky for me Stanley was quite photogenic and provided me with many good shots to choose from. Here's a couple that I thought stood out.

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2013/5/stanley-black-shoot-for-yeshiva-gedolah-of-los-angeles Sat, 11 May 2013 00:45:00 GMT
Shirah Wine Shoot: Insights into Professional Retouching http://www.jonahlight.com/blog/2013/3/shirah-wine-shoot-insights-into-professional-retouching I was recently asked to shoot some of Shirah Wine’s new products for their web site. Gabriel and Shimon Weiss, owners of Shirah Wine, were wonderful to work with and the shoot was really a lot of fun (and their specialty vintages were so delicious)!

As you can see below, the post-production of the shoot required quite a bit of retouching. The pictures below show a couple of images that I combined in Photoshop to produce the final image for each bottle.

While keeping my camera completely still on my Bogen tripod, I first shot an image with good detail in the bottle itself, than I exposed for good detailed in the label and the cork. I also took additional exposures for the background, and I also retouched out the various other reflections in the bottles. Finally, I combined all the images and smoothed it all out to look photo-realistic. What do you think?

If you want to order either of these great wines, please click on the images below, and it will take you to the corresponding Shira Wine product page. And if you need your products shot, make sure to give me a call!

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2013/3/shirah-wine-shoot-insights-into-professional-retouching Thu, 07 Mar 2013 02:15:00 GMT
Happy Valentine's Day Jenn and Noah http://www.jonahlight.com/blog/2013/2/happy-valentines-day-jenn-and-noah Noah Flom and I met on a flight to Israel back when we were 15 years old, and he's been one of my closest friends ever since. When he finally decided "to step it up" and marry Jenn Cohen, they gave me the honor of being their photographer for their big day.

Directing photography while trying to be a guest at Noah and Jenn's wedding was more of a challenge than I had thought it would be. However, the images came out amazing (thanks to my incredible team of shooters who were backing me up, as well as my incredibly photogenic subjects) and their album came out great too.

It's now been a little bit over a year since their wedding, and they just had a beautiful baby boy. Scroll all the way down to see some super cute shots from the 3rd floor of Cedars-Sinai. Mazel Tov and Happy Valentine's Day, Jenn and Noah!

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 Mazel Tov and Happy Valentines Day, Jenn and Noah!

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2013/2/happy-valentines-day-jenn-and-noah Thu, 14 Feb 2013 01:45:00 GMT
Mick Meagher Shoot for ABA Journal http://www.jonahlight.com/blog/2013/1/mick-meagher-shoot-for-aba-journal Two months ago I drove down to San Diego to shoot some "edgy" pics of attorney Mick Meagher for an article that was going to be featured in that month's upcoming edition of ABA magazine. The article is about lawyers who are fed up with the culture of bullying that is often found among attorneys in and out of the courtroom. It speaks about how these attorneys are trying to put a stop to this vicious cycle and how they are finally standing up for themselves and their clients.

On the way home I almost ran out of gas (something I haven't done since high school) and I had to stop at Camp Pendleton and plea for the guards to let me onto their army base to fill my tank. True, I was only a civilian, and I should not have been allowed into their base, however they were nice enough to not force me to run dry and have to call a tow truck, with no other gas stations for another 20 miles.

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2013/1/mick-meagher-shoot-for-aba-journal Tue, 29 Jan 2013 01:45:00 GMT
Judging Talent For CMYK http://www.jonahlight.com/blog/2012/12/judging-talent-for-cmyk Back in 2002, just after I graduated Art Center College of Design, I was hired by Alpine Stereo to shoot an ad campaign for them. Shortly after the Alpine shoot, I was contacted by CMYK, a San Francisco based magazine that focuses on showcasing emerging commercial artists. To my surprise, CMYK wanted to run a story on my right-out-of-school success with Alpine Stereo.

Last month (10 years later!) I was contacted by Curtis Clarkson, CMYK's Editor-in-Chief, asking me to be a judge on a panel that would critique the work of other emerging photographers. You can see my critique in CMYK Magazine #54. My job was to view and judge over 100 commercial images, give advice to up-and-coming photographers on what to do (and not do) when creating images, and to share some insights on how to succeed in launching their careers as commercial photographers.

They also wrote up a pretty bio on me as well, which you can check out HERE.

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2012/12/judging-talent-for-cmyk Thu, 27 Dec 2012 01:45:00 GMT
Daniel Martell Shoot for ABA Journal http://www.jonahlight.com/blog/2012/12/daniel-martell-shoot-for-aba-journal About a month ago I did a photo shoot for the ABA Journal, which is a legal magazine based out of Chicago, Illinois. The ABA Journal was publishing an article that featured Daniel Martell, a forensic neuropsychologist, who resides in Irvine, California. Even though Dr. Martell really rarely does work with Kaiser, it was the nearest hospital to his home, and made for an appropriate backdrop.

We were lucky that security at the hospital didn't stop us from taking pictures around the exterior of the hospital, however as soon as we tried going in, our shoot was ended rather quickly. We then went back to his lake-front home and got a few more great images inside his home office. The colorful images of brain scans on his big computer monitor added alot to my pictures as well.

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2012/12/daniel-martell-shoot-for-aba-journal Sat, 15 Dec 2012 01:30:00 GMT
Winter With The Family In Upstate New York http://www.jonahlight.com/blog/2012/11/winter-with-the-family-in-upstate-new-york Growing up in Los Angeles I never really experienced winter. In my storybooks, I would see pictures of kids playing in the fall leaves and frolicking in the winter snow. I remember thinking that "those pictures were of people that drove hours up into the mountains for leaves and snow, but no one actually lives in places like that."

Last winter I went with my brother's family, and our parents to the Rocking Horse Ranch, in upstate New York. At the ranch, there was arts crafts, all the yummy kosher food you could eat, a huge indoor swimming pool and a ton of snow skiing and horseback riding. The kids loved it and I did too. Looking forward to going back again someday soon (once I hit the jackpot).

 

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outing with the family in upstate new york at rocking horse ranch

Growing up in Los Angeles I never really experienced winter. In my storybooks, I would see pictures of kids playing in the fall leaves and frolicking in the winter snow. I remember thinking that "those pictures were of people that drove hours up into the mountains for leaves and snow, but no one actually lives in places like that."

Last winter I went with my brother's family, and our parents to the Rocking Horse Ranch, in upstate New York. At the ranch, there was arts crafts, all the yummy kosher food you could eat, a huge indoor swimming pool and a ton of snow skiing and horseback riding. The kids loved it and I did too. Looking forward to going back again someday soon (once I hit the jackpot).

 

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jonah@jonahlight.com (JONAH LIGHT PHOTOGRAPHY) http://www.jonahlight.com/blog/2012/11/winter-with-the-family-in-upstate-new-york Fri, 30 Nov 2012 01:30:00 GMT