JONAH LIGHT PHOTOGRAPHY: Blog en-us (C) JONAH LIGHT PHOTOGRAPHY [email protected] (JONAH LIGHT PHOTOGRAPHY) Mon, 16 Mar 2020 07:13:00 GMT Mon, 16 Mar 2020 07:13:00 GMT JONAH LIGHT PHOTOGRAPHY: Blog 120 120 Strong is the New Skinny Jennifer Cohen’s latest book, Strong is The New Skinny, is out and Jennifer is at her best! With new workout techniques for every woman, from the stay-at-home mom to the single, fitness-minded working girl. Shooting with Jennifer for 3 straight days in order to get over 150 different workout poses was a true “labor of love”. Her energy is like no one else I’ve ever worked with, and her attention and dedication to detail was astounding. Check out some of the selected pics below, then go get yourself into shape! For a more in-depth look into some of Jenn’s exercises, check out this article that just posted or simply go onto and buy the book for yourself!


[email protected] (JONAH LIGHT PHOTOGRAPHY) Fri, 14 Nov 2014 21:18:00 GMT
Next-Gen Advisors Hit Century City Back in June I was given the opportunity to shoot the cover story for Research Magazine’s July issue, “The Next-Gen Advisors Have Arrived”.  We shot in the lobby of Century City’s beautifully modern and spacious CAA building, just off of Avenue of the Stars. We had all-star cast of 4 of the brightest stars in the up and coming investment world: Dimitry Farberov, Marc Russell, Ashley Warne and Sean Muhlstein. With 4 final headshots, 3 final group shots and 3 hours shooting time, my 2-million-dollar insurance rider and the extensive location permits I pulled from the city totally paid off! And to top if off, we had a videographer shooting B-Roll video for the day, so you can expect to see a great “Jonah Light Photography in action” promo video coming soon…



[email protected] (JONAH LIGHT PHOTOGRAPHY) Mon, 25 Aug 2014 01:00:00 GMT
Boston Marathon 2014 I was hired by NBC Universal Sports back in January to shoot the promotional campaign for the 2014 Boston Marathon. Funny how the event itself was to take place in Massaachusets, the event’s advertising firm is based out of Colorado, and they came to California to shoot the video and print campaign (to be edited in India and printed in China, I’d bet). Below are some shots of the campaign from billboards, buses, bus stops, banner ads, etc… Take a peek below at the retouching they did on the final image ad vs. the original and check out the last few shots of me shooting one of the other marathon frontrunners.

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jonah light shooting another frontrunner

[email protected] (JONAH LIGHT PHOTOGRAPHY) Thu, 24 Jul 2014 01:15:00 GMT
Raising the Bar with the ABA Journal Back in February, a friend's wedding brought me out to Chicago, and I had the opportunity to reconnect with my longtime friend and colleague Bob Fernandez, the design director of ABA Journal Magazine.  Bob and I first met about 8 years ago when I was in Chicago shooting an ad for the Eclipse Law Group. Every few months since then, Bob has called on me whenever the magazine needs a shoot done on out here on the West Coast. During my recent winter visit to Chicago, I asked Bob to email me a number of layout images from the stories I had shot, yet never seen the final print version of. Bob sent me over a number of those editorial PDFs, and I thought it would be a great idea to show them all at once:



[email protected] (JONAH LIGHT PHOTOGRAPHY) Mon, 30 Jun 2014 01:00:00 GMT
Biz Bashing in LA I was hired by Bizbash (the nation's industry leader in event planning news, ideas and resouces) to cover their annual West Coast Bizbash blowout event at the Los Angeles Convention Center this past Wednesday and Thursday. The Tuesday night kickoff event was at the Belasco Theatre, featuring hand rolled cigars, arial arobatics, yummy looking food and a number of the industries biggest names in event production. David Adler, the founder and CEO of Bizbash was there, along with Anna Sekula, Bizbash's Editor-in-Chief. The next morning I spent the day running all over the LA Convention Center covering break out sessions geared towards helping event planners "up their game" as well as covering numerous events taking place in the main hall which featured over 4o0 exhibitors. Every hour at the main stage was a presentation, from a "taste-off" between 5 of the best chefs in the industry to live performance art painting by Gregory Adamson of Marilyn Monroe.

Thursday night the after party was held at a brand new night club called The Reserve, which is built in the vault of the original Los Angeles branch of the Federal Reserve. While these 2 days were exhausting, I had the opportunity to get to shmooze with tons of event planners, caterers, environment designers and other industry "movers & shakers". I was also given kudos by having my name plastered all over the convention's promotional materials. Check out Bizbash's Facebook album from the event and let me know what you think...

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[email protected] (JONAH LIGHT PHOTOGRAPHY) Fri, 27 Jun 2014 01:00:00 GMT
Style is Confidence A couple weeks ago I had a second opportunity to take promotional pictures for fashion tycoon Amir along with his daughter. Amir, who is Iranian born and a former fashion model, runs a boutique men’s clothing store in The Beverly Hills Hotel. Amir’s motto is “Style is Confidence” and his clientele often includes international royalty.

Both Amir and his daughter are extremely photogenic and were pleasure to take pictures with. Amir’s experience as a fashion model really made the gig a lot more fun and we quickly achieved the images we were aiming for. Below you can see shots from both of our shoots, as well as the billboards that he produced from them. 


[email protected] (JONAH LIGHT PHOTOGRAPHY) Wed, 21 May 2014 01:15:00 GMT
Cream of the Crop I was recently asked to photograph Steve Johnson, president of The Next Level consultancy, eating an ice-cream cone near the Manhattan Beach Pier for the cover shot of last month's Research Magazine. Kind of a funny request, but if that's what my editor wants, that what he gets. Not-so-friendly security guards wanting permits to shoot near their location, bright sunlight, tough parking conditions and a total of 25 minutes to get my shot for this story made this shoot a challenge, but as Nietzsche says, "what doesn't kill you makes you stronger."

A fairly tall guy with a great big smile and a super positive attitude, Steve was thrilled to have to eat not one, but two scoops of strawberry ice cream for his lunch that day. As president of The Next Level, Steve helps big companies hire and train their sales force and sales managers. A very impressive guy who was happy to do something a little different than the usual corporate cover shot. Looking forward to more strawberry ice cream soon!





[email protected] (JONAH LIGHT PHOTOGRAPHY) Thu, 08 May 2014 00:45:00 GMT
Finding It It's that time of year again that makes us think about how cool it is to find and spend life with that special someone. And of course it makes me reflect on how incredibly amazing it is that I get to be such an integral part of so many special love stories- whether it's the headshot that helps couples meet each other, the engagement shoot, the wedding day, the pregnancy shoot or the eventual family portrait, it's my job to not only capture the moment but to tell their story in all of its nuances. I love my job! Enjoy some of my recent photos that tell a love story.... And if you haven't yet met the perfect one for you, may this next year be it!

Happy Valentines Day!




[email protected] (JONAH LIGHT PHOTOGRAPHY) Sat, 15 Feb 2014 01:45:00 GMT
A New Record: 67 Corporate Headshots In One Day Last month I had perhaps the most prolific shooting day of my career so far. I was hired by Neil Schwartz to photograph the staff at his Walnut, California Century 21 Masters office. I was told that there would be a large number of agents coming thru my on-site studio, but I had no idea that I'd be shooting head shots straight from 10:00AM am until 5:00PM, a total of 67 people in one day.

If this is any indication of what's to come in 2014, bring it on!


[email protected] (JONAH LIGHT PHOTOGRAPHY) Tue, 07 Jan 2014 01:45:00 GMT
MLB Home Run Hitting Party Back in July, New York City played host to the 2013 Major League Baseball (MLB) All-Star game. Ark Endeavors was hired to create the official "All-Star Bash" after-party, and I was flown out to cover the big event. Sponsors of the "All Star Bash" included Klondike Bar, Delta AirlinesNivea for MenDunkin' Donuts, Jack Daniels and Budweiser. Delta Airlines created an entire "Sky Club Lounge" along with 7 stewardesses that perused the 1500 person party with their snack cart. Alyssa Milano was there along with a bunch of the VIP MLB super stars. The entertainment at the "All-Star Bash" was rapper Flo Rida and DJ Kaskade. There was a hot dog stand, a whole array of Klondike bars (all Kosher!!) plenty of drinks and a ton of good looking people! The crescendo of the party was the confetti explosion finale to Kaskade’s epic performance. What an over-the-top, amazingly cool and fun event! I can hardly wait to see what they dream for next year!

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[email protected] (JONAH LIGHT PHOTOGRAPHY) Tue, 29 Oct 2013 00:45:00 GMT
Apples and Honey Our family has the tradition of taking pictures together at around this time every year. Rosh Hashanah, the Jewish new year, is right around the corner, and it's amazing to think about how our kids have grown.  This year I took some pictures of our youngest, and sweetest one year old, Jordan. Take a peek at my favorite new years shot, as well as some of the out-takes... Wishing a happy, healthy and sweet new year to all of my Jewish peeps out there!

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[email protected] (JONAH LIGHT PHOTOGRAPHY) Fri, 30 Aug 2013 00:45:00 GMT
Sony and the Baby Tiger Sony hired me to be the on-site photographer for their April 24th international launch of their newest flat screen, the Sony 4K-HDTV. The sample Sony 4K models they had on site priced out at more thank $30k each, and they had flown in high-tech writers from all over the world to cover this event. The party was intimate yet immaculate. They had a continuous flow of exotic food and drink, catered by My World On A Plate, and Chef Kevin. They hired an incredible band The Ruse and best of all, Noah Flom of Ark Endeavors (the big kahuna who planned and executed this entire extravaganza) brought in a baby tiger for all the guests to have their picture taken with. It was my duty to catch these moments, project the pics onto the 4K HDTVs, and then have 5x7 prints made on the spot for the guests. By the end of the night, many people were half naked and swimming in the pool of this modern Beverly Hills mansion, and having a great time all around, culminating the night with a big group picture.


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[email protected] (JONAH LIGHT PHOTOGRAPHY) Sat, 03 Aug 2013 00:45:00 GMT
Joseph Duran of United Capital Shoot for Research Magazine Joe Duran is a super nice, smart and personable guy. Joe grew up in Zimbabwe and now lives in Newport Beach, CA. The article discusses Joe's investment management firm, United Capital, which Joe started just over 7 years ago, but already has over $15 billion in assets under advisement. Joe's belief in success is that "in order to be successful, you need to believe in things that no one else believes to be true".

Joe's mission for United Capital is that it should be a company known for doing consistently reliable work- "as reliable as Starbucks coffee"- but the funny part is that Joe doesn't even like to drink coffee! Here are a few of my favorite shots from our brief time together:



[email protected] (JONAH LIGHT PHOTOGRAPHY) Thu, 30 May 2013 00:45:00 GMT
Stanley Black Shoot for Yeshiva Gedolah of Los Angeles It can be said that there is no right season for banquets and fundraisers. They happen all year long, which, as an event photographer, I'm thankful for. Not too long ago, I was asked to do a shoot of the Yeshivah Gedolah honoree, for the banquet invitations and for the presentation at the banquet. The honoree for the banquet was Stanley Black. Stanley is a very successful real estate businessman and philanthropist. Stanley is a very charitable and well loved member of the Los Angeles Jewish community, whose charity also consists of  copies of the Ten Commandments, of which he has distributed hundreds of over the course of his 50 years in the real estate business. He gives them out in convenient, pocket-size booklets labeled “Thoughts to Live By.” You can read the full article on the Website of the Jewish Journal of Los Angeles.

Lucky for me Stanley was quite photogenic and provided me with many good shots to choose from. Here's a couple that I thought stood out.


[email protected] (JONAH LIGHT PHOTOGRAPHY) Sat, 11 May 2013 00:45:00 GMT
Shirah Wine Shoot: Insights into Professional Retouching I was recently asked to shoot some of Shirah Wine’s new products for their web site. Gabriel and Shimon Weiss, owners of Shirah Wine, were wonderful to work with and the shoot was really a lot of fun (and their specialty vintages were so delicious)!

As you can see below, the post-production of the shoot required quite a bit of retouching. The pictures below show a couple of images that I combined in Photoshop to produce the final image for each bottle.

While keeping my camera completely still on my Bogen tripod, I first shot an image with good detail in the bottle itself, than I exposed for good detailed in the label and the cork. I also took additional exposures for the background, and I also retouched out the various other reflections in the bottles. Finally, I combined all the images and smoothed it all out to look photo-realistic. What do you think?

If you want to order either of these great wines, please click on the images below, and it will take you to the corresponding Shira Wine product page. And if you need your products shot, make sure to give me a call!

BroDeux shira winepower to the people shirah wine


[email protected] (JONAH LIGHT PHOTOGRAPHY) Thu, 07 Mar 2013 02:15:00 GMT
Happy Valentine's Day Jenn and Noah Noah Flom and I met on a flight to Israel back when we were 15 years old, and he's been one of my closest friends ever since. When he finally decided "to step it up" and marry Jenn Cohen, they gave me the honor of being their photographer for their big day.

Directing photography while trying to be a guest at Noah and Jenn's wedding was more of a challenge than I had thought it would be. However, the images came out amazing (thanks to my incredible team of shooters who were backing me up, as well as my incredibly photogenic subjects) and their album came out great too.

It's now been a little bit over a year since their wedding, and they just had a beautiful baby boy. Scroll all the way down to see some super cute shots from the 3rd floor of Cedars-Sinai. Mazel Tov and Happy Valentine's Day, Jenn and Noah!


 Mazel Tov and Happy Valentines Day, Jenn and Noah!


[email protected] (JONAH LIGHT PHOTOGRAPHY) Thu, 14 Feb 2013 01:45:00 GMT
Mick Meagher Shoot for ABA Journal Two months ago I drove down to San Diego to shoot some "edgy" pics of attorney Mick Meagher for an article that was going to be featured in that month's upcoming edition of ABA magazine. The article is about lawyers who are fed up with the culture of bullying that is often found among attorneys in and out of the courtroom. It speaks about how these attorneys are trying to put a stop to this vicious cycle and how they are finally standing up for themselves and their clients.

On the way home I almost ran out of gas (something I haven't done since high school) and I had to stop at Camp Pendleton and plea for the guards to let me onto their army base to fill my tank. True, I was only a civilian, and I should not have been allowed into their base, however they were nice enough to not force me to run dry and have to call a tow truck, with no other gas stations for another 20 miles.


[email protected] (JONAH LIGHT PHOTOGRAPHY) Tue, 29 Jan 2013 01:45:00 GMT
Judging Talent For CMYK Back in 2002, just after I graduated Art Center College of Design, I was hired by Alpine Stereo to shoot an ad campaign for them. Shortly after the Alpine shoot, I was contacted by CMYK, a San Francisco based magazine that focuses on showcasing emerging commercial artists. To my surprise, CMYK wanted to run a story on my right-out-of-school success with Alpine Stereo.

Last month (10 years later!) I was contacted by Curtis Clarkson, CMYK's Editor-in-Chief, asking me to be a judge on a panel that would critique the work of other emerging photographers. You can see my critique in CMYK Magazine #54. My job was to view and judge over 100 commercial images, give advice to up-and-coming photographers on what to do (and not do) when creating images, and to share some insights on how to succeed in launching their careers as commercial photographers.

They also wrote up a pretty bio on me as well, which you can check out HERE.



[email protected] (JONAH LIGHT PHOTOGRAPHY) Thu, 27 Dec 2012 01:45:00 GMT
Daniel Martell Shoot for ABA Journal About a month ago I did a photo shoot for the ABA Journal, which is a legal magazine based out of Chicago, Illinois. The ABA Journal was publishing an article that featured Daniel Martell, a forensic neuropsychologist, who resides in Irvine, California. Even though Dr. Martell really rarely does work with Kaiser, it was the nearest hospital to his home, and made for an appropriate backdrop.

We were lucky that security at the hospital didn't stop us from taking pictures around the exterior of the hospital, however as soon as we tried going in, our shoot was ended rather quickly. We then went back to his lake-front home and got a few more great images inside his home office. The colorful images of brain scans on his big computer monitor added alot to my pictures as well.







[email protected] (JONAH LIGHT PHOTOGRAPHY) Sat, 15 Dec 2012 01:30:00 GMT
Winter With The Family In Upstate New York Growing up in Los Angeles I never really experienced winter. In my storybooks, I would see pictures of kids playing in the fall leaves and frolicking in the winter snow. I remember thinking that "those pictures were of people that drove hours up into the mountains for leaves and snow, but no one actually lives in places like that."

Last winter I went with my brother's family, and our parents to the Rocking Horse Ranch, in upstate New York. At the ranch, there was arts crafts, all the yummy kosher food you could eat, a huge indoor swimming pool and a ton of snow skiing and horseback riding. The kids loved it and I did too. Looking forward to going back again someday soon (once I hit the jackpot).


outing with the family at rocking horse ranch


outing with the family in upstate new york at rocking horse ranch

Growing up in Los Angeles I never really experienced winter. In my storybooks, I would see pictures of kids playing in the fall leaves and frolicking in the winter snow. I remember thinking that "those pictures were of people that drove hours up into the mountains for leaves and snow, but no one actually lives in places like that."

Last winter I went with my brother's family, and our parents to the Rocking Horse Ranch, in upstate New York. At the ranch, there was arts crafts, all the yummy kosher food you could eat, a huge indoor swimming pool and a ton of snow skiing and horseback riding. The kids loved it and I did too. Looking forward to going back again someday soon (once I hit the jackpot).


[email protected] (JONAH LIGHT PHOTOGRAPHY) Fri, 30 Nov 2012 01:30:00 GMT
Shoot for MetLife Offices in Century City Last month I traveled to Century City for a shoot of the Bernstien & Trost team of financial planners at MetLife. Their goal was to get some great marketing images for their new brochure and website, which required a great team shot, a variety of individual executive portraits, and a few lifestyle shots. Below are few of the pictures I created for them:

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bernstien and trost group office pic


[email protected] (JONAH LIGHT PHOTOGRAPHY) Wed, 21 Nov 2012 01:30:00 GMT
"No Regrets Comedy Night" With Reboot & YALA Just before this past Rosh Hashanah, a group of young Jewish professionals got together for the “No Regrets Comedy Night” at the ACME Comedy theater on La Brea Avenue, near Melrose ave. The event was sponsored by Reboot and the Young Adults of Los Angeles (YALA) - The Jewish Federation of Greater Los Angeles’ young adult group, and gave a forum for young Jewish Angelino’s to speak about what Rosh Hashanah meant for them, from a more secular and practical standpoint.

I had a great time doing the shoot for the event. Some highlights from the shoot were Dov Rosenblatt on the guitar, and some great speakers.

I really enjoyed Laura’s “No Regret” story. Laura Krafft told us about the time that she decided not heed a police officer who wanted to pull her over. Driving her dad's Porsche, Laura went on to weave her way, in and out of Downtown LA traffic, then pulled into a garage where she slammed the garage door shut and hid for a half hour, until the coast was clear.

To see more pics from the event, check out YALA's Facebook page.

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[email protected] (JONAH LIGHT PHOTOGRAPHY) Sat, 13 Oct 2012 00:30:00 GMT
Peter Weintraub Shoot for Research Magazine Last month I got a call to shoot Peter Weintraub for an article being published that month in Research Magazine, titled "The Crown of a Good Name". He asked me to come out to his Beverlywood home. I really liked the fact that I was able to capture Peter in his natural element, both in his home and in his 1955 Austin Healey BN2. What a beautiful car.....

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Peter Weintraub Shoot for Research Magazine image

Peter Weintraub home and austin healey

[email protected] (JONAH LIGHT PHOTOGRAPHY) Wed, 10 Oct 2012 00:30:00 GMT
Nick Brestoff at the LACMA Light Gardens I recently took my kids and their cousins to LACMA's Light Garden, on Wilshire blvd. to play a game of tag. Of course I took the opportunity to take some pictures of the kids and the scenery. As I was shooting some motion-blur shots with my iPhone, I remembered this great shoot I did a little over a year ago for the ABA Magazine with Nick Brestoff.

Nick has written extensively on e-discovery, the other place in the law besides patent litigation where technology plays a major role. Nick's articles have appeared in the ABA's Electronic Discovery & Digital Evidence Journal and in Law Technology News, among others.

The concept of the shoot was to try to show Nick's involvement in legal research via cloud computing, and I thought that the LACMA light garden would give Nick's corporate demeanor a sort of a sort of technological twist and more surreal backdrop.  As we were shooting I also started playing with the blur of a long exposure in conjunction with the the immediacy of my portable strobe softbox.

Here are two of the iPhone shots that I took of my niece running around at the LACMA light garden. In low light surroundings, if you follow an object that's in motion, according to your camera, the object will appear to stay still while the background blurs.


[email protected] (JONAH LIGHT PHOTOGRAPHY) Tue, 21 Aug 2012 00:30:00 GMT
John Tesh On “Intelligence for Your Life” A few weeks ago I had the pleasure of photographing John Tesh at Universal. While John is a musician and song writer, he is best known as a talk-show host. His current radio show “Intelligence for Your Life” has been airing for over 10 years, and has a large national following. His wife, Connie Sellecca, was also on set with us, as well as his son, Gib, who was working with John on his script between takes.

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One of the highlights of the day was a visit from Michael Salem, who came to celebrate his 104th birthday with us. Michael claims that his secret to longevity is red wine and ballroom dancing. We were more than a bit nervous as the cake they brought Michael actually had 105 candles (104+1 for good luck) burning on it!

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john test michael salem birthday cake image


[email protected] (JONAH LIGHT PHOTOGRAPHY) Fri, 20 Jul 2012 00:30:00 GMT
Cameron Thorton Shoot for Research Magazine A few weeks ago I had the pleasure of doing a shoot with Cameron Thorton, for a featured article in Research Magazine. Cam is a senior financial adviser at his own investment and financial consulting firm called Cameron Thornton and Associates, located in Burbank, California.

A proud father of three, and a super nice guy, Cam was more than happy to help me create some pretty interesting images for the shoot... I was glad I brought my own step stool, since Cam towers above me by a full foot!  Scroll down a bit and you'll see how the Jacaranda trees, in full bloom, provided for us a breathtaking purple canopy backdrop just outside Cam's office on 3rd Street....

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[email protected] (JONAH LIGHT PHOTOGRAPHY) Sat, 07 Jul 2012 00:30:00 GMT
Kathy Willard Shoot at The House Of Blues I recently had the opportunity to do a photo shoot of the CFO of Live Nation, Kathy Willard. The shots were taken at the famous House Of Blues on Sunset blvd. in West Hollywood, CA.

During the shoot, not only did I have the whole venue myself, but I was also able to bring my own lighting equipment and lighten up the whole place with my own touch. It was pretty cool to recreate the whole vibe of the House of Blues to suit the needs of my pics.

Kathy’s warm and down to earth nature was not what you’d expect from a woman who's the CFO of such a well renowned venue. It was a great experience resulting in some great pics. Read more about Kathy here.

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[email protected] (JONAH LIGHT PHOTOGRAPHY) Sat, 30 Jun 2012 00:30:00 GMT
Tech Cofounder Dating Networking Event Aaron Abrams is the founder of a meetup networking group called They hold a monthly event whose purpose is to help web developers, designers and entrepreneurs find partnership for their new companies. This meetup met in Los Angeles and had bunch of sponsors, most notably UCLA, and Jonah Light Photography (you may of heard of him).

One of the frequent sponsors of tech co founder events is Big Man Bakes. The founder of Big Man Bakes is as “A 6 foot 5 inch linebacker-looking dude, who does this delicate baking thing that will leave you scratching your head & asking "Did the Big Fella really make this?!" Needless to say, the cupcakes are always a hit at the events.

The presentation was composed of six moderators, whom are all successful leaders in their field. They spoke about how they overcame challenges along the way, and they inspired others in their quest to do the same. Four people presented their recent ideas and the moderators gave creative critiques on how they can improve.




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[email protected] (JONAH LIGHT PHOTOGRAPHY) Tue, 26 Jun 2012 00:15:00 GMT
Slacker Party With Little Hurricane & The Stone Foxes About 2 weeks ago I had the amazing, but exhausting opportunity to fly out to Novi, Michigan and shoot Little Hurricane & The Stone Foxes who were brought there by Slacker Radio to play some sweet music and promote the Slacker brand.

For those of you not familiar with the Slacker, Slacker is a brand that offers subscribers a personalized radio station, similar to Pandora, that works with artists and DJ's to bring you really original playlists for your stations. The main difference between Pandora and Slacker is that Pandora generates their playlists in a more generic techie type of style and Slacker works more closely with the artists themselves to ensure the best listening experience for their subscribers. Check their Web site for more info, or to create your own station!

Here's the Facebook link to more Slacker pics from the partay.

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[email protected] (JONAH LIGHT PHOTOGRAPHY) Mon, 18 Jun 2012 00:15:00 GMT
JFS Gala Banquet at the Beverly Hilton Hotel Last month I had the privilege of shooting the Gala, Annual Tribute Dinner for Jewish Family Service of Los Angeles (JFSLA). It’s a high profile yearly event. This year, the banquet was held at the Beverly Hilton Hotel. Some of the notable guests included Todd Morgan and Rossana Arquette.  Jewish Family Service of Los Angeles is an extended family of compassionate social services that enriches the community and improves the lives of countless men, women and children of all religions, ethnicities and ages.

Tami Kupetz Stapf, David Stapf, and Jeff Nagler were the honorees at the dinner and there was a special musical performance was provided John Ondrasik of Five for Fighting.

Also of note were the super photogenic Sasha Strauss and the whole marketing team from Innovation Protocol.

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[email protected] (JONAH LIGHT PHOTOGRAPHY) Sat, 09 Jun 2012 00:15:00 GMT
We had a Baby Boy!! Because my work is just one of my many passions, it seemed appropriate to update my readers about my primary passion and the love of my life: my family. Below are some pics of the latest addition to my family (no it’s not a camera). On May 21st, 2012, my wife gave birth to our 4th child, Jordan Gavriel. Below are some sweet pics that I took of him at Cedars Sinai with my iPhone.

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One more thing, if your an iPhone junky like me, check out this sweet app, ShockMyPic, that I used to touch up a pic of Jordan.


[email protected] (JONAH LIGHT PHOTOGRAPHY) Fri, 08 Jun 2012 01:15:00 GMT
Pepperdine University Faculty Shoot As it turns out, Pepperdine University has a satellite branch for their business school right off of the 405 at Howard Hughes Parkway. All within an hour, I had 5 back-to-back outdoor environmental portraits to shoot of various professors. It was noon and sunny (so the lighting was a challenge), it was windy, all images had to be shot in the same plaza and, of course, I had to make each shot look different than the next.

The subjects were all fabulous personalities to work with (especially Dave McMahon and his huge smile). The shots came out great and Pepperdine's Marketing department was thrilled. Click on the links below for more info on these accomplished faculty members.

Pepperdine Faculty Shoot

[email protected] (JONAH LIGHT PHOTOGRAPHY) Thu, 15 Mar 2012 00:15:00 GMT
Mohamen El-Erian for Futures Magazine A few months ago I had the pleasure of photographing Mohammed El-Erian for the cover of Futures Magazine. El-Erian is currently the CEO of PIMCO, one of the world’s largest bond investment management firms (with a portfolio of over $1.35 trillion in assets).

Driving down to New Port Beach at 5:00 in the morning, I knew that I wouldn’t have much time with him. My assistant and I got down there by 6:00 (the sun was still barley up), we were set for the shoot by 7:00 and by 7:20 we were already packing up to leave.

While Mohamed was a relatively nice guy with a good sense of humor, it’s always a rough way to start off a shoot when your celebrity talent says “I hate photo shoots. You have no more than 20 minutes of my time, so let’s hurry up and get this over with.” Needless to say, we quickly zoomed thru our 4 lighting setups and Mohamed was pleased at how “painless” our shoot was. His personal assistant even told me later that week the he actually liked the way he looked in our photographs!

Now, if I can only figure out how to focus in on just a tiny piece of that PIMCO bond portfolio…

mohamed el-erian pimco

[email protected] (JONAH LIGHT PHOTOGRAPHY) Wed, 25 Jan 2012 02:15:00 GMT
Young Jewish Executive Leadership Speaker Series Shoot Last month I had the privilege of shooting the Young Jewish Executive Leadership Speaker Series. It's a high profile monthly event at the Penensula Hotel hosted by Rabbi Dave Sorani, with a focus of connecting recent business school graduates with each other as well as mentors and professionals in their field. At this event one of Israel's most famous actors, Noa Tishby was in attendance.

[email protected] (JONAH LIGHT PHOTOGRAPHY) Wed, 23 Nov 2011 01:15:00 GMT
Light Beam Studio and JBNLA Early Wednesday morning, August 24th, I ran our first breakfast JBNLA networking meeting at Nana's Cafe. More than 35 people came out for the event, and it was awesome to see how many connections were made! I've been working on cultivating this networking group for almost two years now, and it's exciting to see it picking up momentum (we had over 50 people come to our last evening event)! While I love that my "real" job as an editorial and event photographer demands that I go out into the world and help visually create these moments that people want captured, running JBNLA and helping people generate new business and new connections is a way that I can feel like I'm giving back to my community.


To view more pictures of this event please check out the JBusinessNetwork.

[email protected] (JONAH LIGHT PHOTOGRAPHY) Fri, 12 Aug 2011 00:15:00 GMT
Element 7 iPhone Accessories We shot various products for Element 7 last week including gaming accessories and colorful protective cases for the iPhone, and stands and carrying cases for the iPad. Getting just the right lighting on highly reflective surfaces can be a bit difficult, but both the client and myself were very happy with how the pictures turned out. Here are just a handful of examples from the shoot.


[email protected] (JONAH LIGHT PHOTOGRAPHY) Thu, 17 Mar 2011 01:15:00 GMT
Nivea For Men- The “Look Like You Give A Damn” Project The "Nivea For Men- Look Like You Give A Damn" Golden Globe after party was an event I shot a few weeks ago at this crazy mansion (owned by jewelry mogul Pascal Mouwad) up in the Hollywood Hills for an events company named Xomad. There were a bunch of celebrities there (if I knew who they were I could drop names...) as well as about 4 tons of NFM product... It blows my mind how much is spent promoting a "new" brand in this town! Beware, some of these pics are a bit racy...

If you want to check out more images from this shoot, you can see them on Flickr.

images from Nivea For Men, Look Like You Give A Damn

[email protected] (JONAH LIGHT PHOTOGRAPHY) Thu, 17 Mar 2011 00:00:00 GMT
The Negotiation Specialist I shot with Raphael Lapin (a Harvard-trained international negotiation specialist) at the swanky Montage Hotel in Beverly Hills for a story that was being written about him and his new book “Working with Difficult People”.  While it took a little bit of leg-work on my end to convince the hotel management to give us permission to shoot in their courtyard, it was worth the effort as the visual background was stunning to work in. Raphael was a natural and completely comfortable in front of my camera, and in spite of his new book, not at all difficult to work with!

The Negotiation Specialist - Raphael Lapin

[email protected] (JONAH LIGHT PHOTOGRAPHY) Mon, 06 Sep 2010 00:00:00 GMT
Research Magazine Shoot In early June, I drove down near San Diego, CA on assignment for Research Magazine to shoot a cover story on Tom Lawson. A former US Naval Commander and fighter pilot, Tom now manages the La Jolla branch of Marill Lynch. We shoot in the office and at his home, highlighting some of Tom's hobbies such as riding his Harley and of course, maintaining his Vineyard.

You can see the article and read about Mr. Lawson on the Research Magazine website. Check out the links below!

[email protected] (JONAH LIGHT PHOTOGRAPHY) Tue, 24 Aug 2010 00:00:00 GMT
Photo Shoot For Cedars-Sinai This was a shoot I did with the advertising agency Wong-Doody for Cedars-Sinai Medical Center 2 weeks ago. The goal of the shoot was to show how it feels to be a patient inside at Cedars, and how well you feel taken care of… all while being incredibly comfortable in their space.



[email protected] (JONAH LIGHT PHOTOGRAPHY) Thu, 03 Jun 2010 01:15:00 GMT
Shoot with Judy Gruen, "Off My Noodle" The other day I had the great privilege to photograph Judy Gruen and her wonderful family.  I've known Judy for years. We've talked about doing a headshot photo for a while and it finally happened! We took Judy's head shot in the morning, and her kids came for family photos in the afternoon. It took a few minutes for everyone to warm up, but eventually we had a lot of fun. 

You can read Judy's article online at Off My Noodle.


[email protected] (JONAH LIGHT PHOTOGRAPHY) Thu, 03 Jun 2010 00:00:00 GMT