Sony hired me to be the on-site photographer for their April 24th international launch of their newest flat screen, the Sony 4K-HDTV. The sample Sony 4K models they had on site priced out at more thank $30k each, and they had flown in high-tech writers from all over the world to cover this event. The party was intimate yet immaculate. They had a continuous flow of exotic food and drink, catered by My World On A Plate, and Chef Kevin. They hired an incredible band The Ruse and best of all, Noah Flom of Ark Endeavors (the big kahuna who planned and executed this entire extravaganza) brought in a baby tiger for all the guests to have their picture taken with. It was my duty to catch these moments, project the pics onto the 4K HDTVs, and then have 5x7 prints made on the spot for the guests. By the end of the night, many people were half naked and swimming in the pool of this modern Beverly Hills mansion, and having a great time all around, culminating the night with a big group picture.